The IAI Expo team is very proficient about how and to whom the event is marketed. New and more effective methods of marketing the event were used for our previous series of events ILDEX India – 2006, IAI Expo 2007, ILDEX India – 2008, ILDEX India - 2009, which led to an increase of visitors every year.

The IAI Expo database has over 30,000 up-to-date regional and worldwide contacts of decision makers and key professionals from the Livestock and Dairy Industry.

The following activities are part of the promotion strategy for IAI Expo 2010:

A personalized SMS is sent to entire database in order to pre-register the visitors. This proved to be a great success this year. A personalized SMS for each exhibitor to entire database is also sent in order to promote their business & pre schedule the meetings during exhibition.

Fax shots are targeted at regional and international professionals from the Livestock and Dairy Industry.

Email campaigns targeting visitor profile of the event are sent to promote pre-registration for the event.

Personalized cards are printed for each exhibitor to send on their database to promote their business.

IAI Expo newsletter goes out to the whole IAI Expo database contacts bi-monthly and serves as an update resource for industry professionals. Besides the updates on the event, the newsletter brings the best of Livestock and Dairy news from around the world

Updated regularly, the IAI Expo website serves as the central repository for all the news related to the event. Online pre-registration and travel & accommodation enquiry service are some of the features present on the website to aid visitors.

Over 45,000 visitor invitation tickets are mailed to Livestock and Dairy decision makers and professionals in the region.

Press releases related to IAI Expo 2007 were published in over 50 regional as well as international newspapers, magazines and trade portals.

More than 30 regional as well as international trade magazines and portals provided exceptional promotional support for our previous Livestock and Dairy Events. We aim to exploit this medium to its full extent by adding more magazines and portals in the year 2010.

As an IAI Expo exhibitor you get an entry and company profile in the Show Directory. These catalogues are distributed to all trade buyers who attend the event and are kept as an important trade guide. A complementary full page color advertisement is given to all the registered exhibitors.

IAI Expo offers a range of additional sponsorship opportunities to help raise your profile in the competitive tradeshow environment.